The ASR 9000 has 6 times more capacity and is 4 times faster than any other router in the same category. It is able to transmit data at a rate of 6.4 terabits per second.
What does this mean? It means that it is capable of transmitting 200 dvd video / sec or 250.000 mp3s / sec or 500.000 e-books / second.
Therefore, the bandwidth capacity of the ASR 9000 router is 10 times of the Cisco ASR 1000. For example, the ASR 9000 supports 100 megabits per second (Mbps) to homes, compared to common legacy E1 or T1 connections which used to have around 1.5 to 2 Mbps.
«We really believe that the IP (Internet Protocol) traffic on the Internet will be growing by 46% annually up to 2012 while the bulk of traffic, about 90%, will be consumed by video,” said Pankaj Patel, senior vice president who manages the company’s relationships with telecommunications carriers.
The ASR 9000 has innovative technology for proactive management of video signals which are particularly difficult.
It can repair and offer an excellent image quality and performance for HDTV and other video services, state executives of Cisco. It is ideal for companies such as AT & T and Verizon because they offer more and faster Internet video to mobile phones and for the PC consumers.
As a corollary, the company adds that the ASR 9000 operates 40% more effectively than other competing products, helping to save the planet and saving money for the network operators.
So far, some of the largest telecommunications companies in the world, including Softbank Corp. Japan have signed for the acquisition of such devices.
The ASR 9000 router is using the same operating system as the Cisco CRS – 1 that transmits data with rate of 92 trillion bits per second and which now ‘runs’ for more than 200 telecommunication operators in the high speed lanes of the world wide web.
When the Cisco launched CRS-1 in 2004, some analysts said that these heavy duty network machines (weighing 2,300 pounds and having a height of 7 feet) did not satisfied customers’ wishes.
They even predicted that the San Jose company will not sell more than 50 units. Pankaj however stated that Cisco now sells at least 50 such routers per week. Last year, the company earned 39 billion U.S. dollars just from the sales of ASR routers.
Glen Hunt, an analyst at Current Analysis said that Cisco’s new router will cost providers at least $ 80,000. The ASR 9000 can be installed close to homes and business premises of consumers.
This model took 4 years to get out to production and had cost $200 million U.S. dollars. According to Ray Mota, director of sales strategy of Synergy Research Group, the ASR 9000 will fill a gap in the production chain of Cisco and will help the San Jose company to maintain its market share.
Cisco competes with companies like Alcatel – Lucent and Juniper Networks in the sales of routers. However, Cisco controls 59% of the market compared with Alcatel – Lucent controlling 15% and 14% for Juniper.
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